Monday, February 27, 2006

Mazda Unveils Mazdaspeed3 in Geneva

Mazda takes the wraps off its Mazdaspeed edition of the Mazda3 today in Geneva.

Unfortunately, we won't get it here in the states until this fall. Here's how Mazda describes its plans for the car now:

"The flagship of the Mazda3 range, the all-new Mazdaspeed3 will give sports-minded customers a double dose of Zoom-Zoom driving fun. Mazdaspeed3 is the fourth model to carry the Mazdaspeed brand, following the Mazdaspeed6 and Mazdaspeed MX-5. The car will be called Mazdaspeed Axela in Japan and, in other key regions including Europe, Australia and New Zealand, Mazda3 MPS."

A Mazda spokesman tells Tapscott Behind the Wheel that sales of the new model are expected to begin "in the fall."